Kit Lens Media is a forward-thinking Sports Videography Agency founded by University graduates, high-school friends, and Liverpool fans Connor and Alfie, who share a deep-rooted passion for storytelling through sport. The duo set out to capture the raw emotion, identity, and unfiltered energy that defines sports culture today. 

Specialising in dynamic kit reveals, Kit Lens Media partner with sports clubs and manufacturers to create content that not only showcases their latest apparel but also amplifies the story behind the badge. Their mission goes beyond traditional videography — it's about crafting compelling narratives that resonate with fans, players, and communities alike. 

Whether it’s a dramatic launch film, or match day content designed to fuel fan excitement, Kit Lens Media ensures high quality visuals.

CONNOR MCLOUGHLIN

Producer

Cinematographer

Colourist

Connor comes from a working-class background where he found a love for creating beautiful visuals. His work as a cinematographer showcases his ability to craft striking compositions and use cinematography to enhance a story. As a camera trainee, he has supported camera departments for RTS-nominated short films and an Oscar-winning production company, working across narrative, documentary, and commercial projects. 

He founded Kit Lens Media as he saw a powerful opportunity to help clubs, manufacturers, and athletes tell their stories and showcase their talents through high-quality visual content. Too often, sports teams don’t have access to professional affordable media that truly reflects their skill, hard work, and passion for the game. With the right tools and creative vision, we can bridge that gap, offering clubs, manufacturers, and athletes a platform to present themselves in a polished, compelling way.

ALFIE BEARD

Producer

Director

Editor

Alfie is a director, editor, and producer with a deep-rooted passion for storytelling and the beautiful game. His creative journey began with a love for filmmaking and football, culminating in the award-winning short film Safety Net—a powerful narrative that fused both worlds. Known for a keen editorial eye, Alfie brings energy, emotion, and authenticity to every project, carving a name for himself in the intersection of sport and cinema.

Now, as the co-founder of Kit Lense Media, Alfie channels his expertise into capturing the culture and excitement of football through high-impact kit reveals and showcase content. With a focus on bold visuals and narrative flair, Kit Lense Media reflects Alfie's belief that football kits are more than just gear - they’re identity, history, and passion woven into fabric.